Part of Websites

A SaaS website that turns visitors into sign-ups

Website design for SaaS and software companies: a homepage that says what the product does, feature and use-case pages, sign-up, trial and demo flows, integrations, docs and a changelog, all easy for your team to keep changing.

Flexible payment, agreed with each business.

A hand-drawn website wireframe on paper with an orange pen

What we build websites with and connect them to

  • WordPress
    Content sites and CMS
  • Google Analytics
    Measurement and search set-up
  • Telegram
    Bots, notifications and enquiries
  • WhatsApp
    Business messaging and bots
  • Messenger
    Enquiries from your Facebook page

Where a CMS is not the right fit, we build the site from scratch. Names and marks belong to their owners. We build with these tools; no partnership, endorsement or certification is implied.

SaaS Website Design

Most visitors to a software website decide in a few seconds whether the product is for them. The homepage has to say what it does and who it is for, the feature pages have to show it working, and the next step (a trial, a demo or a sign-up) has to be one click away. We design and build SaaS websites around exactly that.

Every site is scoped with you: who you sell to, the features and use cases that win them, the integrations they ask about, and whether a visitor should start a trial, book a demo or join a waitlist. Sign-ups and demo requests go straight into your product, your CRM or your team's inbox. Your marketing team edits pages, features, posts and the changelog in a simple editor, so a launch never waits for a developer. We host it, keep it fast and secure, and support it after launch.

Why have it built by Baal

  • Clear in seconds

    A homepage and product story that tell a stranger what the software does, who it is for and why it is better.

  • Built to convert

    Trial, demo and sign-up steps on every page, measured from the first day so you can see what works.

  • Easy to keep changing

    Pages, features, posts and release notes your own team can edit without a developer.

What we build

  • Homepage and product story

    The first screen, the problem you solve and the proof, written and designed for the people you sell to.

  • Feature and use-case pages

    A page for each feature, industry or team, with screenshots, short videos and a clear next step.

  • Trial, demo and sign-up flows

    Sign-up, trial and book-a-demo steps that hand each lead to your product, calendar or CRM.

  • Integrations directory

    A searchable list of the tools your product connects to, each with its own page.

  • Docs, help centre and changelog

    Documentation, help articles and release notes that sit on the same site and are easy to update.

  • SEO, multilingual and hosting

    Search set-up for every page, the languages your customers read, plus managed hosting and support.

Explore this division

Business websites

Company websites that look professional, load fast and bring in enquiries.

  • Company and corporate websites
  • Clinics, schools and hospitality
  • Multi-division and multi-location sites

Landing pages

Campaign pages built to turn ad clicks into enquiries.

  • Campaign landing pages
  • Lead capture forms
  • Conversion tracking

Sites you update yourself

On WordPress or a lighter CMS, set up so editing is easy and the site stays fast.

  • WordPress websites
  • Headless CMS and static sites
  • Blogs, news and listings

Website redesign

Replacing a slow, dated or broken site without losing what works.

  • Site audit
  • Redesign
  • Rebuild on a fast platform

Law firm websites

Websites for law firms and legal practices that turn visitors into consultations.

  • Practice area pages
  • Lawyer and team profiles
  • Consultation booking

Construction websites

Websites for builders, contractors and construction firms that win more tenders and jobs.

  • Service and trade pages
  • Project galleries
  • Quote request forms

Web design and SEO

Websites designed and built to be found on Google from day one.

  • Search-led site structure
  • Technical SEO
  • Content writing

Non-profit websites

Websites for charities, non-profits and churches that bring in donations, volunteers and members.

  • Online donations
  • Campaign and appeal pages
  • Events and services

Corporate websites

Corporate and B2B websites that explain what you do and bring in serious enquiries.

  • Service and industry pages
  • Divisions and offices
  • Enquiry and RFQ forms

Startup websites

Websites for startups that explain the product, win sign-ups and grow with the company.

  • Launch and waitlist pages
  • Product and feature pages
  • Sign-up and demo requests

Therapist and chiropractor websites

Websites for therapists, counsellors, psychologists and chiropractors that help new clients find you, trust you and book a first session.

  • About you and your approach
  • Service and treatment pages
  • Online booking

Manufacturing websites

Websites for manufacturers, fabricators and industrial suppliers that show what you make and bring in quote requests from buyers and distributors.

  • Product catalogue
  • Capability pages
  • Data sheets and downloads

Architect websites

Websites for architects, architecture firms and interior architects that let your projects speak and bring in enquiries from the right clients.

  • Project portfolio
  • Services and process
  • Team and studio

Cafe websites

Websites for cafes, coffee shops and bakeries: your menu, opening hours, online orders for pickup and table bookings, under your own name.

  • Menu with photos
  • Online ordering
  • Table and event bookings

Florist websites

Websites for florists and flower shops: your bouquets with photos, online orders with a delivery date and card message, and wedding and event enquiries, under your own name.

  • Online flower shop
  • Delivery dates and areas
  • Card message and notes

Event & venue websites

Websites for event venues, wedding venues and event companies: your spaces, packages and galleries, with booking enquiries that arrive with the date and guest numbers.

  • Spaces and rooms
  • Packages
  • Booking enquiries

Website migration

Move your website to a new platform, host or domain with every page, image, form and search ranking carried across and checked.

  • Platform migration
  • Hosting and server moves
  • Domain changes and mergers

Websites

Fast, multilingual business websites, designed, built, hosted and kept up to date.

  • Company and business websites
  • Landing pages
  • Multilingual websites

How we work

  1. 01

    Talk

    You tell us what you need, on WhatsApp, Telegram or the form, and you are talking to the team from the first message. We ask questions until we understand the problem properly — usually the same day.

  2. 02

    Quote

    We put the scope, the fee and the timescale in writing before any work begins. No surprises later.

  3. 03

    Build

    We build in stages and show you working software as it progresses, not only at the end.

  4. 04

    Support

    After release we stay on for updates, fixes and changes as your business grows. Ask for a change and it is done in days, not queued for next quarter.

Frequently asked questions

Can sign-ups go straight into our product?

Yes. Trial and sign-up forms can create the account in your product, and demo requests can land in your calendar or CRM. How it connects is set out in the proposal, then the written quote.

Can our marketing team edit the site?

Yes. Your team can add pages, features, posts and release notes in a simple editor without touching code. The editing your team needs is part of the proposal, then the written quote.

Can you redesign our existing SaaS website?

Yes. We review what you have, keep the pages and search rankings that work, and rebuild the rest. Tell us about the site, we send a proposal, then a written quote.

How is it quoted?

Every site is quoted to your budget. Tell us about your product, we send a proposal, then a written quote.

Ready to build something?

Want a ready-made app? Pick it, tell us your business name and you can be live in about 7 to 14 days. Something custom? Tell us about it on WhatsApp or Telegram and we send you a proposal and a written quote.

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