AI chatbots & assistants
Assistants that answer from your own content, on your site, app, Telegram and WhatsApp.
- Website assistants
- Telegram and WhatsApp bots
- In-app assistants
AI that does real work in your business
We build AI into products and workflows for businesses worldwide: assistants that answer from your own content, agents that carry out tasks, systems that read documents and cameras that understand what they see. Clearly scoped, checked by people where it matters, and built by a team that already runs AI in live products.
Flexible payment, agreed with each business.
Models we build with
- Anthropic
- OpenAI
We choose the model that fits the job and the privacy your data needs, and switch when a better one arrives. Names and marks belong to their owners. We build with these tools; no partnership, endorsement or certification is implied.
AI Solutions
AI is useful when it is built into something people already use, with a clear job to do. We build assistants that answer from your own content, agents that carry out multi-step tasks, systems that pull structured data out of documents, and computer vision that analyses what a camera sees — inside apps, websites and back-office systems.
We build AI that goes live, not just demos. We tell you plainly what AI will and will not do for you, put a person in the loop wherever a mistake would cost you, and settle running costs and privacy before we start. Every project is scoped in writing, built in stages you can test, and supported after release.
Why have it built by Baal
Shipped, not just promised
We run AI in live products that people use every day, so we know what works, what breaks and what it costs to keep running.
Honest about scope
We tell you where AI is reliable, where it needs a person checking, and where plain software would do the job better.
Your data, handled properly
We choose models and hosting to fit your privacy needs, keep your content under your control and put access rules in place.
Built into what you already use
AI features added to your existing app, website or back office, rather than another tool your staff have to open.
What we build
AI assistants and chatbots
Website, app, Telegram and WhatsApp assistants that answer from your own content, in your customers' languages.
AI agents and workflow automation
Agents that triage, draft, update and route work across your systems, with approvals where you want them.
Document and data extraction
Invoices, receipts, forms, contracts, IDs and emails turned into clean, validated data in your systems.
Computer vision
Camera and video analysis: detection, counting, measurement, movement analysis and quality checks.
Recommendations and smart search
Search that understands what people mean, and suggestions based on what they actually do.
AI features in existing software
Summaries, drafting, classification and answers added to the app or system you already run.
Model selection, evaluation and cost control
Choosing the right model for the task, testing it against real examples, and keeping running costs predictable.
Prototypes and feasibility checks
A short, scoped build to find out whether AI can do the job on your data before you commit to the full project.
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AI that does the work
Agents that carry out multi-step tasks across your systems, with approvals where you want them.
- Email and message triage
- Drafted replies and documents
- System updates
Paperwork into data
Invoices, forms, contracts, IDs and emails turned into clean, validated data.
- Invoice and receipt processing
- Forms and applications
- ID and KYC documents
Camera and video analysis
Camera and video analysis in apps and on site: detection, counting, measurement and movement.
- Pose and movement analysis
- Object detection and counting
- Measurement from images
AI in your existing software
Summaries, drafting, search and answers added to the tools your team already works in.
- Model and provider selection
- Prompt design and testing
- Evaluation and quality monitoring
Want an app like these?
Pick a well-known app and we will build the version your business needs.
ProductivityOtter.ai
Records meetings, transcribes them live and writes up the summary and action items.
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Fitness & outdoorsFreeletics
Bodyweight and running workouts planned by an adaptive digital coach.
Get a quote
Fitness & outdoorsFitbod
Generates a gym workout from the equipment you have and the muscles you last trained.
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Food & drinkVivino
Photograph a wine label to get its ratings, reviews and a place to buy it.
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Travel & mapsTripIt
Forward your booking confirmations and it builds a single itinerary for the trip.
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Finance & paymentsPlum
Sets money aside automatically by working out what you can afford to save.
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How we work
- 01
Talk
You tell us what you need, on WhatsApp, Telegram or the form, and you are talking to the team from the first message. We ask questions until we understand the problem properly — usually the same day.
- 02
Quote
We put the scope, the fee and the timescale in writing before any work begins. No surprises later.
- 03
Build
We build in stages and show you working software as it progresses, not only at the end.
- 04
Support
After release we stay on for updates, fixes and changes as your business grows. Ask for a change and it is done in days, not queued for next quarter.
Frequently asked questions
Which AI models do you use?
Whichever fits the task. We choose the model and provider based on what the job needs, what it costs to run and how private the data is, and we can run on the major providers or privately on your own infrastructure. We explain the choice in the quote and can switch later if a better option appears.
Is my data safe?
We design for it. Your content stays under your control, access is restricted, and where data is sensitive we choose models and hosting that keep it private. We tell you exactly where data goes and what is retained, and put it in writing.
Will the AI make mistakes?
Sometimes, which is why we scope it honestly. For tasks where an error matters we build in confidence checks and human review, and we test against your real examples before release rather than promising accuracy we cannot show.
Can you add AI to software we already have?
Yes. Most of our AI work goes into existing apps, websites and back-office systems through APIs. We work with your current team or take the whole job on.
How do I get a quote?
Tell us what you want the AI to do and what data you have. We ask questions, often suggest a short feasibility check first, then put the scope and the timescale in a written quote before any work starts.