Process automation
Approvals, notifications, documents and hand-offs done by software, not by hand.
- Approval workflows
- Notifications and reminders
- Zapier, Make and n8n automations
Software for the way your business actually runs
We build the systems behind day-to-day operations for businesses worldwide — internal tools, workflow automation, CRM and ERP-style systems, POS and inventory, and the integrations that make them work as one. Any size of job, scoped in writing, built in stages and supported after release.
Flexible payment, agreed with each business.
Tools we connect and automate with
- Off-the-shelf automation, set up properly
- Off-the-shelf automation, set up properly
- Self-hosted automation
- Bots, notifications and enquiries
- Bakong QR payments and bank transfers
Where the process needs logic these tools cannot hold, we build it. Names and marks belong to their owners. We build with these tools; no partnership, endorsement or certification is implied.
Run your business from one system
Internal tools, dashboards, automation, and links between systems that were never designed to talk to each other. If your team is re-keying figures, chasing approvals or running the business from a spreadsheet, this is the work we take on.
This usually starts as a conversation about where time is being lost, and ends as a piece of software that removes it. You deal directly with the people building the system: we scope it in writing before work begins, build it in stages your team can use as they arrive, and stay on after release as the way you work changes. The code is handed over to you.
Why have it built by Baal
Time back, every day
Repetitive steps done by software, reliably and the same way every time, so your people work on what needs a person.
You deal with the builders
The people who map your process are the people who build the system, and the people who answer the phone afterwards.
One system, not six spreadsheets
Your data in one place with permissions, history and reporting, instead of copies on everyone's laptop.
Supported as the business changes
No process stays still. We adjust the system as you add staff, branches and products, on a support plan.
What we build
Internal tools and dashboards
Custom software for the work your team does every day, and dashboards showing where things stand.
Process and workflow automation
Replacing repetitive manual steps with software that does them reliably: approvals, notifications, hand-offs and document generation.
CRM and customer management
Leads, enquiries, customers, follow-ups and sales pipelines in one place your whole team can see.
ERP-style operations systems
Orders, purchasing, stock, jobs and invoicing joined up in a system built for how your business works rather than a generic package.
POS and inventory
Point-of-sale, stock control, barcodes and multi-branch reporting, with card, contactless and QR payments at the till.
HR, attendance and approvals
Staff records, attendance, leave, expenses and the approval chains that go with them, on desktop and phone.
Reporting and analytics
Setting up measurement and reporting so decisions rest on figures rather than guesses.
System integration
Connecting the tools you already use so information moves between them without re-keying.
Explore this division
Custom CRM
A CRM built around how you sell, with smart tools built in, and owned by you.
- Lead and enquiry inbox
- Sales pipeline
- Customer records
Internal tools & CRM
Custom CRM, staff portals and admin tools built around how your team works.
- Custom CRM
- Lead and enquiry management
- Customer and staff portals
POS & inventory
Point-of-sale, stock control and multi-branch reporting, with card and QR payments at the till.
- Point-of-sale
- Inventory and stock control
- Barcodes and labels
Spreadsheet to software
Turning spreadsheets and paper into proper systems with permissions, history and reporting.
- Process and spreadsheet mapping
- Data migration
- Forms that replace paper
Want an app like these?
Pick a well-known app and we will build the version your business needs.
Business & workDocuSign
Send documents for electronic signature and track them to completion.
Get a quote
Business & workXero
Online accounting for small businesses: invoices, bank feeds and reports.
Get a quote
Business & workHubSpot
A CRM with marketing, sales and service tools built around one contact record.
Get a quote
Business & workZendesk
Customer support software that turns emails, chats and calls into tickets.
Get a quote
Booking & servicesFresha
Booking software for salons, barbers and spas, with a marketplace for customers.
Get a quote
Booking & servicesOpenTable
Restaurant reservations for diners, with table management for the restaurants themselves.
Get a quote
Booking & servicesMindbody
Business management software for gyms, yoga studios, spas and wellness centres.
Get a quote
Booking & servicesVagaro
Scheduling, payments and marketing for salons, spas and fitness businesses in one system.
Get a quote
How we work
- 01
Understand
We learn how the business works day to day and where the friction actually is.
- 02
Propose
We set out what we would build and the timescale in a written quote before anything starts.
- 03
Build
We build in stages and put working software in front of your team as it progresses.
- 04
Support
We stay on for updates, fixes, and changes as the way you work changes.
Weighing a white-label platform?
See what a custom build gives you that renting does not: your own app listing, your code, your data, and changes when you ask.
Frequently asked questions
Do we need custom software, or would an off-the-shelf system do?
Sometimes off-the-shelf is the right answer, and we will tell you so. Custom makes sense when a packaged system forces you to work its way, when you are paying for seats and features you do not use, or when the process is what sets your business apart. We look at what you do before recommending either.
Can you work with the systems we already have?
Yes. Most business systems we build sit alongside accounting packages, payment providers, messaging apps and online stores that are already in place. We connect to them rather than asking you to replace them.
Our processes are messy. Do we need to tidy them up first?
No. Mapping the process is part of the job, and the untidy parts are usually where the most time is being lost. We work through how things actually happen with the people who do them, then build to that.
Who owns the system and the data?
You do. The data sits in your own database and can be exported at any time, and the code transfers to you as set out in our terms. Nothing is locked to us.
How do I get a quote?
Tell us where the time is going. We ask questions, then put the scope and the timescale in a written quote before any work starts.