Process automation
Approvals, notifications, documents and hand-offs done by software, not by hand.
- Approval workflows
- Notifications and reminders
- Zapier, Make and n8n automations
Part of Business Systems
Tools built around how your team actually works
Customer and lead management, job tracking, staff portals and dashboards, designed for your process rather than a generic package you have to bend to fit.
Flexible payment, agreed with each business.
Tools we connect and automate with
- Off-the-shelf automation, set up properly
- Off-the-shelf automation, set up properly
- Self-hosted automation
- Bots, notifications and enquiries
- Bakong QR payments and bank transfers
Where the process needs logic these tools cannot hold, we build it. Names and marks belong to their owners. We build with these tools; no partnership, endorsement or certification is implied.
Internal Tools & CRM Development
The tools your staff use all day shape how well the business runs. A CRM nobody updates, a job list on a whiteboard, an admin panel that only one person understands: these cost you customers and time. We build internal tools that people actually want to use, because they were designed around the work.
We sit with the people doing the job, map the process, and build screens that follow it. Roles and permissions match your organisation, the data is yours, and the system connects to the email, messaging and accounting tools already in place. Scoped in writing, delivered in stages, and supported as the team and the process change.
Why have it built by Baal
Built around your process
Screens that follow how the work is done, so staff need little training and no workarounds.
Permissions that fit your staff
Each role sees and edits what it should, from the owner down to a part-time clerk.
Numbers you can trust
Because everyone works in one system, the reports come from the same data as the work.
What we build
Custom CRM
Customers, contacts, deals and follow-ups in one place, with reminders so nothing goes cold.
Lead and enquiry management
Enquiries from your website, Telegram, Facebook and phone captured, assigned and tracked to a result.
Customer and staff portals
Secure log-in areas where customers see their orders and staff see their work.
Job, case and project tracking
Work moving through stages with owners, deadlines, notes and files attached.
Admin panels and dashboards
One screen showing where the business stands today, and the controls to act on it.
Field and mobile tools
The same system on a phone for sales visits, deliveries, inspections and site work, offline where needed.
Explore this division
Custom CRM
A CRM built around how you sell, with smart tools built in, and owned by you.
- Lead and enquiry inbox
- Sales pipeline
- Customer records
POS & inventory
Point-of-sale, stock control and multi-branch reporting, with card and QR payments at the till.
- Point-of-sale
- Inventory and stock control
- Barcodes and labels
Spreadsheet to software
Turning spreadsheets and paper into proper systems with permissions, history and reporting.
- Process and spreadsheet mapping
- Data migration
- Forms that replace paper
Business Systems
The tools your team works in every day, built around how your business actually runs.
- Internal tools and dashboards
- Process and workflow automation
- CRM and customer management
How we work
- 01
Understand
We learn how the business works day to day and where the friction actually is.
- 02
Propose
We set out what we would build and the timescale in a written quote before anything starts.
- 03
Build
We build in stages and put working software in front of your team as it progresses.
- 04
Support
We stay on for updates, fixes, and changes as the way you work changes.
Weighing a white-label platform?
See what a custom build gives you that renting does not: your own app listing, your code, your data, and changes when you ask.
Frequently asked questions
Why not just use an off-the-shelf CRM?
If one fits, use it, and we will say so. Custom is worth it when the packaged tool forces your team to work its way, when you are paying per seat for features you never touch, or when your process is what makes the business work. If you have already tried two or three, we start from what did not work.
Can staff use it on their phones?
Yes. We build every internal tool to work on a phone as well as a desktop, and as a proper mobile app where the job needs it, such as offline stock counts or delivery rounds.
Can it connect to Telegram, email and our accounting software?
Yes. Integrations are a normal part of the build: enquiries arriving from Telegram or your website, invoices going to your accounting package, reminders going out by email or SMS.