Custom CRM
A CRM built around how you sell, with smart tools built in, and owned by you.
- Lead and enquiry inbox
- Sales pipeline
- Customer records
Part of Business Systems
Stop doing by hand what software can do for you
We automate the repetitive steps in your business: requests routed for approval, reminders sent, documents generated, data moved between systems, without anyone re-keying it.
Flexible payment, agreed with each business.
Tools we connect and automate with
- Off-the-shelf automation, set up properly
- Off-the-shelf automation, set up properly
- Self-hosted automation
- Bots, notifications and enquiries
- Bakong QR payments and bank transfers
Where the process needs logic these tools cannot hold, we build it. Names and marks belong to their owners. We build with these tools; no partnership, endorsement or certification is implied.
Workflow & Process Automation
Every business has steps that happen the same way every time: an order comes in and someone copies it into a sheet, a request waits on a manager's desk, an invoice is typed up from a quote. Each one is small. Together they are days of work a month, and the place where mistakes creep in.
We start by mapping what actually happens, then automate the parts that do not need a person. Where an off-the-shelf tool such as Zapier, Make or n8n does the job, we use it and set it up properly. Where the process needs logic, records or reliability those tools cannot give, we write custom automation. Either way you get something documented that keeps running.
Why have it built by Baal
Hours back every week
Steps that took a person minutes now take the system seconds, and nobody has to remember to do them.
Done the same way every time
No missed approvals, no forgotten follow-ups, no figures typed in wrong.
Works with the tools you have
Automations connect to your email, Telegram, spreadsheets, accounting and online store rather than replacing them.
What we build
Approval workflows
Purchase requests, leave, expenses, discounts and sign-offs routed to the right person and chased until done.
Notifications and reminders
Telegram, email and SMS messages triggered by what happens: a new order, an overdue payment, a stock level.
Zapier, Make and n8n automations
Connecting the apps you already use, set up properly, documented and kept working.
Custom automation
Purpose-built automation where the process needs logic, records and reliability beyond what a no-code tool can offer.
Document generation
Quotations, invoices, contracts, certificates and reports produced as PDFs from your data, in your template.
Scheduled jobs and data syncs
Nightly reports, stock updates, backups and syncs between systems that run on time without anyone watching.
Explore this division
Internal tools & CRM
Custom CRM, staff portals and admin tools built around how your team works.
- Custom CRM
- Lead and enquiry management
- Customer and staff portals
POS & inventory
Point-of-sale, stock control and multi-branch reporting, with card and QR payments at the till.
- Point-of-sale
- Inventory and stock control
- Barcodes and labels
Spreadsheet to software
Turning spreadsheets and paper into proper systems with permissions, history and reporting.
- Process and spreadsheet mapping
- Data migration
- Forms that replace paper
Business Systems
The tools your team works in every day, built around how your business actually runs.
- Internal tools and dashboards
- Process and workflow automation
- CRM and customer management
How we work
- 01
Understand
We learn how the business works day to day and where the friction actually is.
- 02
Propose
We set out what we would build and the timescale in a written quote before anything starts.
- 03
Build
We build in stages and put working software in front of your team as it progresses.
- 04
Support
We stay on for updates, fixes, and changes as the way you work changes.
Weighing a white-label platform?
See what a custom build gives you that renting does not: your own app listing, your code, your data, and changes when you ask.
Frequently asked questions
Zapier, Make, n8n or custom?
It depends on the process. No-code tools are quick and cost-effective for simple, low-volume links between apps. Custom automation is right when the logic is complex, the volume is high, or the process needs an audit trail. We recommend one in the quote and explain why.
What can and cannot be automated?
Anything with clear rules can be automated: routing, copying, calculating, generating, reminding. Steps that need judgement stay with a person; we build the system to bring them the decision with everything they need to make it.
What happens when something goes wrong?
Automations we build log what they do and alert you when a step fails, so a problem is visible in minutes rather than discovered at month end. Fixes and changes are covered by a support plan.