SaaS development
Subscription software products, built to sell to many customers at once.
- Product scoping and MVP
- Multi-tenant architecture
- Subscriptions and billing
Software built around the way you work
We design and build web applications and custom software for businesses worldwide — SaaS products, customer portals, booking systems, directories, dashboards and the internal tools nobody sells off the shelf. One team, from the first conversation to the years after launch.
Flexible payment, agreed with each business.
Payments and channels we build into web apps
- Cards and wallets worldwide
- Checkout and payouts
- Bots, notifications and enquiries
- Business messaging and bots
- Card and QR checkout
- Bakong QR payments and bank transfers
Subscriptions, bookings and payouts run through your own accounts. Names and marks belong to their owners. We build with these tools; no partnership, endorsement or certification is implied.
Web Applications & Custom Software
Off-the-shelf software fits the average business. Yours is not average. We build web applications that match how your company actually operates — the products you sell, the portals your customers log into, the systems your staff use every day — running in any browser with nothing to install.
We look after what we build long after launch, so we build for the long run: clear code, sensible hosting and an admin panel your team can actually use. Every project is scoped in writing before work begins, built in stages you can see and test, and supported after release. The code is handed over to you.
Why have it built by Baal
You deal with the builders
The people who scope the work are the people who write the code, so nothing is lost between a salesperson and a developer.
Working software early
A usable version in your hands within the first stage, then improvements in short cycles you can test as they land.
Built to last, built to grow
Clean, documented code on mainstream technology, so the system can be extended later — by us or by anyone else.
Supported after launch
Hosting, monitoring, fixes and new features on a support plan, so the software keeps pace with the business.
What we build
SaaS products
Multi-tenant products with subscriptions, billing, admin and onboarding, ready to sell to many customers.
Customer and member portals
Secure log-in areas where customers see their accounts, documents, orders and bookings and help themselves.
Booking and membership systems
Appointments, classes, sessions and memberships with payments, reminders and top-ups.
Directory and listing platforms
Searchable directories with listings, reviews, maps and categories, managed from an admin panel.
Dashboards and reporting
Live figures from your systems on one screen, with reports and exports your team can act on.
Internal tools and workflows
Approvals, job tracking, stock, HR and operations tools built around how your staff actually work.
APIs and integrations
Connecting the new system to accounting, payments, messaging and whatever you already run.
Replacing spreadsheets and legacy systems
Moving processes out of spreadsheets, email and ageing software into one system everyone can use.
Explore this division
Customer portals
Secure log-in areas where customers, members and clients help themselves.
- Customer accounts
- Documents and statements
- Orders, bookings and status
Booking & membership systems
Appointments, classes, sessions and memberships, with payments built in.
- Appointment booking
- Classes, courses and events
- Memberships and subscriptions
Directory & listing platforms
Searchable directories, listings, reviews and maps, with the admin to run them.
- Business and place directories
- Property and rental listings
- Jobs, classifieds and marketplaces
Dashboards & reporting
Your numbers, live, on one screen — from every system you run.
- KPI and management dashboards
- Operational dashboards
- Data pipelines and warehousing
Want an app like these?
Pick a well-known app and we will build the version your business needs.
Social & communityTimeleft
Books you a dinner with five strangers, matched by a personality questionnaire.
Get a quote
Learning & educationBlinkist
Key ideas from non-fiction books in short text and audio summaries.
Get a quote
MarketplacesTaskRabbit
Book local people for furniture assembly, moving help, cleaning and other tasks.
Get a quote
Events & ticketingDICE
Mobile tickets for gigs and club nights, with a waiting list instead of resale.
Get a quote
ProductivityNotion
A workspace where notes, documents, wikis and databases live in one place.
Get a quote
Food & drinkEatwith
Book dinners, cooking classes and food tours hosted by locals in their homes.
Get a quote
Food & drinkHappyCow
A worldwide directory of vegan and vegetarian restaurants with reviews and a map.
Get a quote
MarketplacesTuro
Rent cars directly from their owners, by the day, in cities and at airports.
Get a quote
How we work
- 01
Talk
You tell us what you need, on WhatsApp, Telegram or the form, and you are talking to the team from the first message. We ask questions until we understand the problem properly — usually the same day.
- 02
Quote
We put the scope, the fee and the timescale in writing before any work begins. No surprises later.
- 03
Build
We build in stages and show you working software as it progresses, not only at the end.
- 04
Support
After release we stay on for updates, fixes and changes as your business grows. Ask for a change and it is done in days, not queued for next quarter.
Weighing a white-label platform?
See what a custom build gives you that renting does not: your own app listing, your code, your data, and changes when you ask.
Frequently asked questions
What is the difference between a website and a web application?
A website presents information; a web application does work — people log in, data changes, things get booked, paid for and reported on. We build both; this page is about the software side. Company and marketing sites are under Websites.
Do we need to install anything?
No. Web applications run in the browser on any computer, tablet or phone, and updates reach everyone at once. Where a phone app is also needed, we build it to share the same backend.
Can you work with systems we already use?
Yes. Most projects connect to something existing — accounting, payments, a CRM, a spreadsheet, another supplier's API. We map those connections at scoping stage so nothing is a surprise later.
Who owns the software?
You do, as set out in our terms. We hand over repositories, documentation and the hosting accounts, and we are happy to keep running it for you.
How do I get a quote?
Tell us what the system needs to do and who will use it. We ask questions, then put the scope and the timescale in a written quote before any work starts.