SaaS development
Subscription software products, built to sell to many customers at once.
- Product scoping and MVP
- Multi-tenant architecture
- Subscriptions and billing
Part of Web Apps & Software
See the whole business on one screen
Dashboards, reports and data pipelines that pull figures from your systems, keep them current and put them in front of the people who need to act.
Flexible payment, agreed with each business.
Payments and channels we build into web apps
- Cards and wallets worldwide
- Checkout and payouts
- Bots, notifications and enquiries
- Business messaging and bots
- Card and QR checkout
- Bakong QR payments and bank transfers
Subscriptions, bookings and payouts run through your own accounts. Names and marks belong to their owners. We build with these tools; no partnership, endorsement or certification is implied.
Dashboards & Reporting
Most businesses have the data. It is spread across accounting, sales, operations and a dozen spreadsheets, and someone spends every Monday stitching it together. We build dashboards and reporting that do that work automatically, so the numbers are right and ready when you are.
We start with the questions you need answered, then build the pipeline that collects the data, the model that makes it consistent, and the screens and reports that present it. We use business intelligence tools where they fit and build custom dashboards where they do not, and we design every chart to be read at a glance.
Why have it built by Baal
Decisions on live figures
KPIs updated automatically from the source, not from last week's export.
One version of the truth
Data from every system cleaned and reconciled, so departments stop arguing about whose number is right.
Hours back every week
Scheduled reports, alerts and exports replace the manual Monday spreadsheet.
What we build
KPI and management dashboards
Sales, cash, operations and service figures for owners and managers, on desktop and phone.
Operational dashboards
Live screens for teams: orders, tickets, bookings, stock and deliveries as they happen.
Data pipelines and warehousing
Collecting data from accounting, CRM, e-commerce and databases into one reliable store.
Scheduled reports and alerts
Daily, weekly and monthly reports by email or Telegram, and alerts when a figure moves.
Exports and self-service
Spreadsheet and PDF exports, filters and drill-downs so people answer their own questions.
BI tool set-up and custom charts
Configuring tools such as Power BI, Metabase or Looker Studio, or building bespoke dashboards where they fall short.
Explore this division
Customer portals
Secure log-in areas where customers, members and clients help themselves.
- Customer accounts
- Documents and statements
- Orders, bookings and status
Booking & membership systems
Appointments, classes, sessions and memberships, with payments built in.
- Appointment booking
- Classes, courses and events
- Memberships and subscriptions
Directory & listing platforms
Searchable directories, listings, reviews and maps, with the admin to run them.
- Business and place directories
- Property and rental listings
- Jobs, classifieds and marketplaces
Web Apps & Software
Software your customers and staff use in a browser, built to your brief.
- SaaS products
- Customer and member portals
- Booking and membership systems
How we work
- 01
Talk
You tell us what you need, on WhatsApp, Telegram or the form, and you are talking to the team from the first message. We ask questions until we understand the problem properly — usually the same day.
- 02
Quote
We put the scope, the fee and the timescale in writing before any work begins. No surprises later.
- 03
Build
We build in stages and show you working software as it progresses, not only at the end.
- 04
Support
After release we stay on for updates, fixes and changes as your business grows. Ask for a change and it is done in days, not queued for next quarter.
Weighing a white-label platform?
See what a custom build gives you that renting does not: your own app listing, your code, your data, and changes when you ask.
Frequently asked questions
Which systems can you pull data from?
Anything with an export, a database or an API: accounting, CRM, e-commerce, booking, payment and HR systems, plus spreadsheets. We confirm each source at scoping.
Do we need a BI tool, or do you build it custom?
Either. Off-the-shelf tools suit many reporting needs and we set them up properly; custom dashboards are right when the data or the audience needs something a tool cannot do.
How up to date are the figures?
As current as the source allows — live for systems with an API, scheduled for the rest. We agree the refresh rate for each figure so nobody is misled.