Process automation
Approvals, notifications, documents and hand-offs done by software, not by hand.
- Approval workflows
- Notifications and reminders
- Zapier, Make and n8n automations
Part of Business Systems
Custom CRM development, built around how you sell
Leads from your website, WhatsApp, Telegram and Facebook land in one place, every follow-up is tracked, and smart tools draft replies, score leads and remind your team. Built for your business, owned by you, with no per-seat fees.
Flexible payment, agreed with each business.
Tools we connect and automate with
- Off-the-shelf automation, set up properly
- Off-the-shelf automation, set up properly
- Self-hosted automation
- Bots, notifications and enquiries
- Bakong QR payments and bank transfers
Where the process needs logic these tools cannot hold, we build it. Names and marks belong to their owners. We build with these tools; no partnership, endorsement or certification is implied.
Custom CRM Development
Most businesses run sales from a mix of phones, chat apps, spreadsheets and a CRM nobody updates. Leads go cold, follow-ups get missed, and nobody can say how much is in the pipeline. An off-the-shelf CRM asks your team to change how they work and charges for every seat. We build a CRM that works the way your business already does.
We start with how a customer reaches you and what happens next, then build the screens, stages and reminders around it. Enquiries from every channel arrive in one inbox, are assigned to the right person and tracked to a result. Smart tools read each enquiry, suggest a reply, flag the hot leads and summarise every conversation. It runs on desktop and as a mobile app, connects to your accounting and messaging, and the data is yours to export at any time. Scoped in writing, built in stages, and changed as your business changes.
Why have it built by Baal
Your process, not a template
Stages, fields and screens match how you sell, so your team uses it from day one.
Smart tools built in
Suggested replies, lead scoring, call and chat summaries and follow-up reminders, working inside your CRM.
You own it and the data
No per-seat fees, no lock-in. Your customers and history can be exported whenever you want.
Every channel in one place
Website forms, WhatsApp, Telegram, Facebook, email and phone, in one inbox your whole team can see.
What we build
Lead and enquiry inbox
Every enquiry captured from every channel, assigned to a person and tracked until it is won or lost.
Sales pipeline
Deals moving through your own stages, with values, owners and next steps on one board.
Customer records
Contacts, companies, notes, files, orders and every message, on one page per customer.
Smart replies and lead scoring
Draft replies written from the enquiry, hot leads flagged first, conversations summarised in a line.
Follow-ups and reminders
Automatic reminders and follow-up messages so no customer is forgotten.
Quotes and invoices
Quotes built from the deal and passed to your accounting software when the customer says yes.
Reports and dashboards
Pipeline value, response times and sales by person and channel, on one screen.
Mobile CRM app
The same CRM on your team's phones for sales visits and site work, with alerts when a lead comes in.
Explore this division
Internal tools & CRM
Custom CRM, staff portals and admin tools built around how your team works.
- Custom CRM
- Lead and enquiry management
- Customer and staff portals
POS & inventory
Point-of-sale, stock control and multi-branch reporting, with card and QR payments at the till.
- Point-of-sale
- Inventory and stock control
- Barcodes and labels
Spreadsheet to software
Turning spreadsheets and paper into proper systems with permissions, history and reporting.
- Process and spreadsheet mapping
- Data migration
- Forms that replace paper
Business Systems
The tools your team works in every day, built around how your business actually runs.
- Internal tools and dashboards
- Process and workflow automation
- CRM and customer management
How we work
- 01
Understand
We learn how the business works day to day and where the friction actually is.
- 02
Propose
We set out what we would build and the timescale in a written quote before anything starts.
- 03
Build
We build in stages and put working software in front of your team as it progresses.
- 04
Support
We stay on for updates, fixes, and changes as the way you work changes.
Weighing a white-label platform?
See what a custom build gives you that renting does not: your own app listing, your code, your data, and changes when you ask.
Frequently asked questions
Why build a custom CRM instead of buying one?
If a packaged CRM fits, use it, and we will tell you so. Custom pays off when the packaged one forces your team to work its way, when per-seat fees keep rising, or when how you sell is what makes your business different. You get exactly the screens you need and nothing you pay for and never use.
What do the smart tools actually do?
They read each new enquiry and suggest a reply, rank leads so the likely buyers are seen first, summarise long chats and calls into a few lines, and remind the right person when a follow-up is due. Your team stays in control: suggestions are checked before they are sent.
Can it take leads from WhatsApp, Telegram and Facebook?
Yes. Connecting your channels is a normal part of the build, so enquiries from your website, chat apps, Facebook and email all arrive in the same inbox.
Who owns the system and the data?
You do. There is no lock-in: your customer data can be exported at any time, and the system can be changed or extended whenever your business needs it.
Can we start small?
Yes. Most clients start with the inbox, pipeline and customer records, then add quotes, reports, the mobile app and automation in later stages.