Meta ads
Meta campaigns across Facebook and Instagram, built on audiences and creative that work.
- Facebook and Instagram campaigns
- Audience building and retargeting
- Creative testing
Part of Advertising
Google Ads run by a team that has done it for fifteen years
Search, Shopping, Performance Max, YouTube and display campaigns, built on proper account structure and pointed at pages we build ourselves.
Flexible payment, agreed with each business.
Platforms we run campaigns on
- Search, Shopping, Performance Max, YouTube
- Facebook and Instagram
- Short-form video campaigns
Ad accounts, pixels and audiences are created in your name and stay yours. We claim no partner, agency or certified status with any platform. Names and marks belong to their owners. We build with these tools; no partnership, endorsement or certification is implied.
Google Ads Management
Google is where people go when they already want what you sell. That makes it some of the most valuable advertising you can buy, and one of the easiest to waste money on, because the platform is happy to spend your budget on searches that will never bring you a customer.
Our team has run Google campaigns for fifteen years, from the days of manual bidding through to today's automated campaign types. The work is unglamorous: account structure, negative keywords, match types, honest conversion tracking, and knowing when Performance Max is the right tool and when it is quietly spending your budget on brand terms you would have won for free.
Why have it built by Baal
Structure before spend
Accounts built so you can see what each campaign, group and term actually returns, rather than one bucket of unattributable cost.
Tracked to the enquiry
Conversion tracking set up properly, so the numbers in the account match the enquiries in your inbox.
The landing page included
We build the page the ad points at, so a weak result gets fixed rather than explained.
What we build
Search campaigns
Keyword research, account structure, ad copy and bid management for the terms your customers actually type.
Performance Max
Set up with the guardrails and exclusions it needs, and honest reporting on what it is really doing.
Shopping campaigns
Product feed set-up and Shopping campaigns for online stores, including feed fixes that block approval.
YouTube and display
Video and display campaigns where awareness genuinely helps, and a straight answer when it does not.
Account audits
A review of an existing account: what is working, what is wasting money, and what to do first.
Conversion tracking set-up
Google Analytics, conversion actions and server-side tracking wired to real enquiries, not page views.
Explore this division
TikTok ads
Short-form video campaigns with creative made for the platform, not resized for it.
- TikTok campaign management
- Vertical video creative
- Creative testing
Tracking & measurement
Analytics and conversion tracking that connect what you spend to what you get back.
- Analytics set-up
- Conversion tracking
- Server-side tracking
Advertising
Google, Meta and TikTok campaigns, run by the team that builds what they point at.
- Google Ads
- Meta ads — Facebook and Instagram
- TikTok ads
How we work
- 01
Talk
You tell us what you need, on WhatsApp, Telegram or the form, and you are talking to the team from the first message. We ask questions until we understand the problem properly — usually the same day.
- 02
Quote
We put the scope, the fee and the timescale in writing before any work begins. No surprises later.
- 03
Build
We build in stages and show you working software as it progresses, not only at the end.
- 04
Support
After release we stay on for updates, fixes and changes as your business grows. Ask for a change and it is done in days, not queued for next quarter.
Frequently asked questions
Do I need a big budget to start?
No, but a budget that is too small for the competition in your market will produce noise rather than results. We will tell you before you spend whether the numbers can work, and say so plainly if they cannot.
Are you a Google Partner?
We do not claim any partner, agency or certified status with Google, and we would rather be judged on the work. Our team has run Google campaigns for fifteen years.
How do I get a quote?
Tell us what you sell and who buys it. We set out the scope in a written quote before anything starts. You pay your ad budget directly to Google.