Google Ads
Search, Shopping, Performance Max and YouTube campaigns, managed properly.
- Search campaigns
- Performance Max
- Shopping campaigns
Part of Advertising
TikTok advertising that does not look like an advert
Campaigns built around short-form video that suits how people actually use TikTok, with tracking and a landing page that turn views into enquiries.
Flexible payment, agreed with each business.
Platforms we run campaigns on
- Search, Shopping, Performance Max, YouTube
- Facebook and Instagram
- Short-form video campaigns
Ad accounts, pixels and audiences are created in your name and stay yours. We claim no partner, agency or certified status with any platform. Names and marks belong to their owners. We build with these tools; no partnership, endorsement or certification is implied.
TikTok Ads
TikTok punishes advertising that looks like advertising. The campaigns that work are the ones where the video belongs on the platform, which is a creative problem before it is a media-buying one.
TikTok reaches people who spend little time on the older platforms. That advantage disappears the moment a landscape banner is uploaded and left to run. We plan campaigns around vertical video made for the format, test it properly, and connect it to tracking and a landing page so you can see what the views were worth.
Why have it built by Baal
Creative made for the format
Vertical, short and paced for the platform, rather than an existing advert cropped and hoped for.
An audience the others miss
Reach people who spend their time on TikTok rather than on Google or Facebook.
Measured to the enquiry
Tracking wired to real outcomes, so views and engagement are judged against enquiries rather than admired on their own.
What we build
TikTok campaign management
Campaign structure, audiences, placements and budgets, managed and reported like any other channel.
Vertical video creative
Short-form video made for the platform's format and pace, in the languages your audience speaks.
Creative testing
Multiple concepts tested against each other, because on TikTok the creative is the targeting.
Pixel and event set-up
TikTok pixel and events installed properly so the platform optimises against real conversions.
Landing pages for TikTok traffic
Fast mobile pages built for people arriving mid-scroll with very little patience.
Campaign audits
A review of TikTok campaigns already running, and a straight answer on whether the platform suits your business.
Explore this division
Meta ads
Meta campaigns across Facebook and Instagram, built on audiences and creative that work.
- Facebook and Instagram campaigns
- Audience building and retargeting
- Creative testing
Tracking & measurement
Analytics and conversion tracking that connect what you spend to what you get back.
- Analytics set-up
- Conversion tracking
- Server-side tracking
Advertising
Google, Meta and TikTok campaigns, run by the team that builds what they point at.
- Google Ads
- Meta ads — Facebook and Instagram
- TikTok ads
How we work
- 01
Talk
You tell us what you need, on WhatsApp, Telegram or the form, and you are talking to the team from the first message. We ask questions until we understand the problem properly — usually the same day.
- 02
Quote
We put the scope, the fee and the timescale in writing before any work begins. No surprises later.
- 03
Build
We build in stages and show you working software as it progresses, not only at the end.
- 04
Support
After release we stay on for updates, fixes and changes as your business grows. Ask for a change and it is done in days, not queued for next quarter.
Frequently asked questions
Is TikTok right for my business?
Not always. It suits products and services that can be shown quickly and decided on quickly, and it suits a younger audience. If your customers are not there, we will say so rather than take the budget.
Can you make the videos?
Yes. We produce short-form vertical video for the platform in the languages your audience speaks. If you already have footage or a team producing it, we will work with what you have.
How do I get a quote?
Tell us what you sell and who buys it. We set out the scope in a written quote before anything starts. You pay your ad budget directly to TikTok.