Google Ads
Search, Shopping, Performance Max and YouTube campaigns, managed properly.
- Search campaigns
- Performance Max
- Shopping campaigns
Part of Advertising
Facebook and Instagram advertising that earns its budget
Meta campaigns for businesses worldwide: audience building, creative testing, retargeting and catalogue ads, with the landing page built alongside.
Flexible payment, agreed with each business.
Platforms we run campaigns on
- Search, Shopping, Performance Max, YouTube
- Facebook and Instagram
- Short-form video campaigns
Ad accounts, pixels and audiences are created in your name and stay yours. We claim no partner, agency or certified status with any platform. Names and marks belong to their owners. We build with these tools; no partnership, endorsement or certification is implied.
Facebook & Instagram Ads
On Google people come to you. On Meta you go to them, which means the creative and the audience carry the campaign. Get either wrong and no amount of budget rescues it.
Our team has run Meta advertising for fifteen years, back through every version of the platform's targeting and reporting. The approach is the same throughout: build audiences from your own customer data where possible, test enough creative to learn something rather than one image against another, and measure against real enquiries. Facebook and Instagram are covered together, because on Meta they are one system.
Why have it built by Baal
Audiences from your own data
Customer lists, site visitors and engagement build better audiences than interest targeting guessed from a dropdown.
Creative tested properly
Enough variations, run long enough to mean something, rather than declaring a winner after two days.
The page built with it
We build the landing page too, so the ad and its destination are designed as one thing.
What we build
Facebook and Instagram campaigns
Campaign structure, placements and budgets across both platforms, managed as the one system Meta treats them as.
Audience building and retargeting
Custom and lookalike audiences from customer lists, site traffic and engagement, plus retargeting that is not merely annoying.
Creative testing
Image, video and copy variations tested against each other with enough data to trust the answer.
Catalogue and shop ads
Product catalogue set-up and dynamic ads for online stores selling through Meta.
Lead campaigns and forms
Lead generation campaigns routed to your inbox, Telegram or CRM, so enquiries are answered while they are warm.
Pixel and conversions API set-up
Tracking installed properly, including server-side, so Meta optimises against real results rather than guesses.
Explore this division
TikTok ads
Short-form video campaigns with creative made for the platform, not resized for it.
- TikTok campaign management
- Vertical video creative
- Creative testing
Tracking & measurement
Analytics and conversion tracking that connect what you spend to what you get back.
- Analytics set-up
- Conversion tracking
- Server-side tracking
Advertising
Google, Meta and TikTok campaigns, run by the team that builds what they point at.
- Google Ads
- Meta ads — Facebook and Instagram
- TikTok ads
How we work
- 01
Talk
You tell us what you need, on WhatsApp, Telegram or the form, and you are talking to the team from the first message. We ask questions until we understand the problem properly — usually the same day.
- 02
Quote
We put the scope, the fee and the timescale in writing before any work begins. No surprises later.
- 03
Build
We build in stages and show you working software as it progresses, not only at the end.
- 04
Support
After release we stay on for updates, fixes and changes as your business grows. Ask for a change and it is done in days, not queued for next quarter.
Frequently asked questions
Does this cover Instagram as well as Facebook?
Yes. Meta runs both from one system, and we manage them together: placements, audiences and creative are set per platform where that matters, but the campaign is one.
Do you advertise on WhatsApp?
Not as an ad placement: our Meta campaigns run on Facebook and Instagram. If your customers message you on WhatsApp, we can automate that side too, with a WhatsApp Business bot.
How do I get a quote?
Tell us what you sell and who buys it. We set out the scope in a written quote before anything starts. You pay your ad budget directly to Meta.