Google Ads
Search, Shopping, Performance Max and YouTube campaigns, managed properly.
- Search campaigns
- Performance Max
- Shopping campaigns
Part of Advertising
Know what the advertising actually returned
Analytics, conversion tracking and server-side measurement set up properly, so every campaign can be judged on enquiries and sales rather than clicks.
Flexible payment, agreed with each business.
Platforms we run campaigns on
- Search, Shopping, Performance Max, YouTube
- Facebook and Instagram
- Short-form video campaigns
Ad accounts, pixels and audiences are created in your name and stay yours. We claim no partner, agency or certified status with any platform. Names and marks belong to their owners. We build with these tools; no partnership, endorsement or certification is implied.
Conversion Tracking & Measurement
Advertising decisions are only as good as the measurement behind them. Many accounts are optimising towards the wrong thing: page views counted as conversions, enquiries counted twice, or a tracking script that stopped firing after a redesign and nobody noticed.
We set up measurement as part of building the site, when it is easiest to get right. Conversion actions are defined against things that matter to the business — a submitted enquiry, a booking, a sale — then wired into Google, Meta and TikTok so each platform optimises against real outcomes. Where browser tracking is unreliable, we add server-side measurement. Everything is set up in your accounts, and we will tell you plainly when a number cannot be trusted.
Why have it built by Baal
Conversions that mean something
Tracking tied to enquiries, bookings and sales, not page views dressed up as results.
Server-side where it matters
Measurement that survives browser restrictions and ad blockers, so the platforms optimise on data that is actually arriving.
Told when a number is wrong
We would rather explain that a figure cannot be trusted than let you make a spending decision on it.
What we build
Analytics set-up
Google Analytics installed and configured around the things your business needs to see, not the default report.
Conversion tracking
Conversion actions defined and wired into Google Ads, Meta and TikTok so each optimises against real results.
Server-side tracking
Server-side measurement for accuracy where browser-based tracking is blocked or unreliable.
Tag management
Google Tag Manager set up and documented, so tags can be changed without a developer each time.
Tracking audits
A check of existing tracking: what is double-counting, what stopped firing, and what is quietly wrong.
Reporting dashboards
A single view of spend and results across platforms, in language a business owner can act on.
Explore this division
Meta ads
Meta campaigns across Facebook and Instagram, built on audiences and creative that work.
- Facebook and Instagram campaigns
- Audience building and retargeting
- Creative testing
TikTok ads
Short-form video campaigns with creative made for the platform, not resized for it.
- TikTok campaign management
- Vertical video creative
- Creative testing
Advertising
Google, Meta and TikTok campaigns, run by the team that builds what they point at.
- Google Ads
- Meta ads — Facebook and Instagram
- TikTok ads
How we work
- 01
Talk
You tell us what you need, on WhatsApp, Telegram or the form, and you are talking to the team from the first message. We ask questions until we understand the problem properly — usually the same day.
- 02
Quote
We put the scope, the fee and the timescale in writing before any work begins. No surprises later.
- 03
Build
We build in stages and show you working software as it progresses, not only at the end.
- 04
Support
After release we stay on for updates, fixes and changes as your business grows. Ask for a change and it is done in days, not queued for next quarter.
Frequently asked questions
Can you fix tracking on a site you did not build?
Usually, yes. We audit what is there, find what is double-counting or no longer firing, and repair it. Occasionally the underlying site makes reliable tracking impossible, and we will say so rather than paper over it.
What about privacy rules?
We set up tracking with consent handling in place and configure it to collect what is needed rather than everything available. The measurement, the consent banner and the privacy policy are dealt with together.
How do I get a quote?
Tell us what you are running and what you need to see. Scope goes in a written quote before anything starts.