Process automation
Approvals, notifications, documents and hand-offs done by software, not by hand.
- Approval workflows
- Notifications and reminders
- Zapier, Make and n8n automations
Part of Business Systems
Custom software development, built around your business
When off-the-shelf software does not fit, we build the system that does: web apps, mobile apps, back-office systems and the connections between them, scoped with you and built in stages you can use as they arrive.
Flexible payment, agreed with each business.
Tools we connect and automate with
- Off-the-shelf automation, set up properly
- Off-the-shelf automation, set up properly
- Self-hosted automation
- Bots, notifications and enquiries
Where the process needs logic these tools cannot hold, we build it. Names and marks belong to their owners. We build with these tools; no partnership, endorsement or certification is implied.
Custom Software Development
Most businesses end up stretching a spreadsheet, a few subscriptions and a lot of copying and pasting around a process no product was designed for. Custom software is built the other way round: we start from how your business actually works and build the software to match, so your team stops working around its tools.
Every project starts with a proposal: what the software has to do, who uses it, what it connects to and what can wait for a later stage. Where one of our working bases fits, such as a booking system, a customer portal or one of our ready-made apps, we start from it and customise it fully, which saves time and money; where nothing fits, we build from scratch. The same team designs, builds, tests, hosts and supports it, and the software and its data are yours.
Why have it built by Baal
Built to your process
The screens, steps, roles and reports follow how your business works, not how a generic product thinks it should.
In stages, not one big launch
The first useful version goes live early, then each stage adds what your team asks for next.
Yours, hosted and supported
You own the software and the data. We host it, keep it secure and backed up, and support it after launch.
What we build
Web applications
Browser-based systems for your team and your customers: portals, dashboards, booking and ordering systems.
Mobile apps
iPhone and Android apps under your own name, connected to the same system as your office.
Business systems
CRM, inventory, job management and other back-office software shaped around your workflow.
APIs and integrations
Connections to your accounting, payments, email, messaging and the other tools you already use.
Replacing spreadsheets
The spreadsheet your business runs on, turned into a proper system with users, permissions and history.
Rescue and modernisation
Taking over, fixing or rebuilding software that has outgrown its original developer or platform.
Explore this division
Custom CRM
A CRM built around how you sell, with smart tools built in, and owned by you.
- Lead and enquiry inbox
- Sales pipeline
- Customer records
Internal tools & CRM
Custom CRM, staff portals and admin tools built around how your team works.
- Custom CRM
- Lead and enquiry management
- Customer and staff portals
POS & inventory
Point-of-sale, stock control and multi-branch reporting, with card and QR payments at the till.
- Point-of-sale
- Inventory and stock control
- Barcodes and labels
Spreadsheet to software
Turning spreadsheets and paper into proper systems with permissions, history and reporting.
- Process and spreadsheet mapping
- Data migration
- Forms that replace paper
Church management software
Church management software built around your church: members, groups, giving, attendance and volunteers in one place.
- Member and family directory
- Small groups and ministries
- Giving records and statements
Construction management software
Construction management software built around your company: projects, schedules, site diaries, costs and subcontractors in one place.
- Project tracking and schedules
- Site diaries and photos
- Costs, variations and purchase orders
Property management software
Rental property management software built around your portfolio: properties, tenants, leases, rent, maintenance and owner reports in one place.
- Properties, units and tenants
- Leases and renewals
- Rent tracking and arrears
Field service management software
Field service software built around your jobs: bookings, scheduling, dispatch, a mobile app for your technicians, quotes, invoices and customer history in one place.
- Bookings and job requests
- Scheduling and dispatch
- Technician mobile app
Business Systems
The tools your team works in every day, built around how your business actually runs.
- Internal tools and dashboards
- Process and workflow automation
- CRM and customer management
How we work
- 01
Understand
We learn how the business works day to day and where the friction actually is.
- 02
Propose
We set out what we would build and the timescale in a written quote before anything starts.
- 03
Build
We build in stages and put working software in front of your team as it progresses.
- 04
Support
We stay on for updates, fixes, and changes as the way you work changes.
Weighing a white-label platform?
See what a custom build gives you that renting does not: your own app listing, your code, your data, and changes when you ask.
Frequently asked questions
Do you build from scratch or from a base?
Both. Where one of our working bases fits, we start from it and customise it fully, which is faster and costs less; where nothing fits, we build from scratch. Which one is right is set out in the proposal, then the written quote.
Who owns the software?
You do. The software built for you and all of your data are yours, and the hosting, support and handover terms are written into the proposal, then the written quote.
Can it work with the tools we already use?
Yes. It can connect to your accounting, payment provider, email, messaging and other systems, and we bring your existing data across. The connections you need are listed in the proposal, then the written quote.
How is it priced?
Every project is quoted to your budget. Tell us what you need, we send a proposal, then a written quote, then an invoice.
Ready to build something?
Want a ready-made app? Pick it, tell us your business name and you can be live in about 7 to 14 days. Something custom? Tell us about it on WhatsApp or Telegram and we send you a proposal and a written quote.